Why Sonno is Adjusting Prices: Ensuring Quality, Innovation, and Sustainability

Since we started Sonno in 2017, our mission has been clear: to help people sleep well and live better. It’s a mission rooted in a deep belief in the importance of high-quality sleep for physical and mental well-being. Over the years, we’ve worked tirelessly to keep our products accessible without compromising on quality, and we’re grateful for the trust our customers have placed in us.

Today, we want to have an open conversation about an important change. Starting 3rd February 2025, Sonno will implement a price adjustment across our product range. This decision was not made lightly, but it is a necessary step to ensure we can continue delivering the exceptional products and services you’ve come to expect from us.

Here’s why this adjustment is essential and what it means for the future of Sonno.

Why Are We Adjusting Our Prices?

Rising Costs Across the Board

Over the past two years, businesses around the world have faced unprecedented challenges due to rising costs. Reports from 2023 and 2024 show that the prices of raw materials, logistics, and essential services have steadily increased. For example:

• Foam Materials: The cost of foam, a critical component in our mattresses, has risen significantly due to global supply chain disruptions and increased demand​.
• Shipping and Logistics: The ongoing strain on global shipping networks has led to higher freight costs, impacting both raw material procurement and product delivery​.
• Operational Expenses: Inflation has driven up the cost of labor, and other operational essentials, including fees for popular e-commerce platforms like Shopee, Lazada, and TikTok​ Shop, which are crucial to serving our customers.

These challenges are not unique to Sonno. Across e-commerce and retail, brands have had to adapt to these economic pressures, often by adjusting their pricing. You may have noticed similar price increases from familiar names like Netflix, Spotify, YouTube, and many more. However, as a brand dedicated to transparency and trust, we believe it’s important to share these realities with our customers.

Maintaining Quality Standards

At Sonno, quality has always been our top priority. Every product we create, from our memory foam mattresses to our silky-soft bedsheets, is crafted with meticulous attention to detail to ensure the best sleep experience possible. Faced with rising costs, we were presented with two options:

1. Compromise on Quality: We could have chosen to use cheaper, lower-quality materials to maintain the same prices.
2. Maintain Excellence: We could continue to use top-quality, innovative materials and uphold the high standards in our products and services, while adjusting our prices to reflect these costs.

For us, the choice was clear—we opted for the second option. Compromising on quality would go against everything Sonno stands for. We are committed to providing products that truly make a difference in how you sleep and live, and that means continuing to source the best materials, applying innovative techniques, and maintaining rigorous production standards.

This price adjustment ensures that every Sonno product you bring into your home remains a symbol of comfort, durability, and exceptional design. By choosing quality, we can confidently stand by our mission of helping you sleep well and live better.

Investing in Innovation

We’re also excited to share that this price adjustment supports our plans to bring new and innovative products to market in 2025 and beyond. As we grow, we want to continue surprising and delighting our customers with fresh offerings that enhance comfort, convenience, and style. This investment in innovation is an important part of our commitment to staying at the forefront of the sleep industry.

Why Now?

The timing of this adjustment is critical. By acting now, we can align with rising costs while continuing to prioritise quality and customer satisfaction. We’ve chosen to give our customers advance notice of this change, so there’s plenty of time to take advantage of our current pricing before it goes into effect on 3rd February 2025.

What This Means for You

Until 2nd February 2025, our existing prices will remain unchanged. This gives our customers the opportunity to shop for their favourite Sonno products at today’s prices. Whether you’ve been considering upgrading your mattress or refreshing your bedding, now is the perfect time to invest in your sleep.

Looking Ahead: The Future of Sonno

This price adjustment represents more than a response to rising costs — it’s an investment in Sonno’s future and our ability to serve our customers better. With your continued support, we’re confident we can:

• Deliver the same exceptional quality you’ve come to expect.
• Introduce innovative new products to enhance your sleep experience.
• Strengthen our commitment to sustainability and ethical sourcing.

We deeply value the trust and loyalty of our customers. These changes are a reflection of our unwavering dedication to bringing you the best sleep solutions while navigating a challenging economic environment.

Thank You for Your Understanding

We know that price changes can feel challenging, and we’re committed to being transparent and thoughtful throughout this process. If you have any questions about this update or our products, our team is here to help. Feel free to reach out to us at support@sleepsonno.com or visit our FAQs page for more information.

Thank you for being part of the Sonno community. Together, we’ll continue to dream big and sleep better.