From Sleep to Snuggles : Sonno Partners with Huggypal

Our mission has always been clear, to help people sleep well and live better. And we know that great sleep isn't just about the mattress. It's also about creating an environment that feels safe, comforting and personal. That’s why we’ve partnered with Huggypal, the creators of Peeko, to bring even more warmth and comfort into your bedtime routine.

Meet Peeko: The Hug You’ve Been Waiting For

Peeko is no ordinary plush. It’s a soft, smartly designed penguin-shaped therapeutic hug pillow developed by Huggypal, a Malaysian wellness brand that’s winning hearts for its emotionally intelligent approach to comfort.

Whether you're winding down from a long day or trying to soothe a restless child, Peeko delivers the feeling of a real, reassuring hug. Its unique shape mimics the natural hold of a comforting embrace, ideal for hugging, cuddling or simply propping up as a support pillow.

The Why Behind the Partnership

We’ve always believed in the emotional side of sleep. Our products deliver physical comfort like pressure relief, breathability and support but we also understand the importance of feeling safe, held and at peace.

That’s where Huggypal comes in.

By teaming up with Huggypal, we’re expanding the definition of sleep essentials. This collaboration brings together our premium sleep technology with their expertise in emotional comfort, making the bedtime experience more holistic and healing for our customers.

The Perfect Pairing: Peeko + Sonno

Pair Peeko with our bestselling Sonno Original or Sonno Huggy Blanket, and you’ve got yourself the ultimate restful experience. Whether you’re looking to enhance your own bedtime ritual or gift someone a thoughtful sleep companion, this collab delivers comfort that’s both functional and emotional.

Who Is It For?

  • Stressed adults who need a daily wind-down ritual
  • Kids and teens looking for a cozy sleep buddy
  • Parents who want non-screen soothing options for little ones
  • Anyone craving a warm, reassuring hug after a long day

Our Shared Values

Both Sonno and Huggypal were born from a desire to make people feel better. We share a passion for thoughtful design, local innovation and products that make real, lasting impact in everyday lives.

Our hope? That Peeko becomes more than just a pillow but a bedtime staple for families across Malaysia, alongside your favourite Sonno mattress.


Ready to hug better, sleep better?
Peeko is now available through our exclusive Sonno x Huggypal partnership at our Flagship Store.

Sleep well, live better and now, hug better too.

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